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Advertise With Us

If you are looking for a way to reach a targeted audience of potential customers in Durango and the surrounding area, then advertising with Durango Magazine is a great option. Contact the Durango Magazine today to learn more about advertising opportunities.

Here are just some of the reasons you should consider advertising with Durango Magazine:

  • Targeted audience: Durango Magazine is a tourism and lifestyle magazine that is read by people who are interested in Durango and the surrounding area. This means that your ad will be seen by people who are already potential customers for your business.
  • High-quality publication: Durango Magazine is a high-quality publication that is known for its beautiful photography and informative articles. This means that your ad will be seen in a positive light and will be more likely to be remembered by readers.
  • Wide distribution: Durango Magazine is distributed throughout southwestern Colorado and southern Utah. This means that your ad will be seen by people who are planning to visit the area.
  • Variety of ad options: Durango Magazine offers a variety of ad options to fit your budget and needs. You can choose from full-page ads, half-page ads, quarter-page ads, and more.
  • Expert staff: The staff at Durango Magazine is experienced in helping businesses reach their target audience. They will work with you to create an ad that is effective and that meets your goals.

Here are some additional benefits of advertising with Durango Magazine:

  • Your ad will be seen by people who are already interested in what you have to offer.
  • Your ad will be seen in a positive light, as Durango Magazine is a well-respected publication.
  • Your ad will be seen by a large number of people, as Durango Magazine has a wide distribution.
  • You can choose from a variety of ad sizes and formats to fit your budget and needs.
  • The staff at Durango Magazine is experienced in helping businesses reach their target audience.

If you are considering advertising in Durango, contact Durango Magazine today. Let us help you create an ad that will reach your target audience and help you achieve your marketing goals.

Contact Us To Get Started
Advertising Technical Requirements and Specs

Mechanical Requirements

Materials required for advertisements to run in Summer / Fall 2024 Durango Magazine as of March 1, 2024: CD or DVD with SWOP-compliant proof, see details below.

1. Ad Dimensions (In Inches)

widthheight
Two page spread bleed - printer trims to:17
16.75
11.125
10.875
Full page bleed - printer trims to:8.625
8.375
11.125
10.875
2/3 page (2 columns)4.7510
1/2 page (island)4.757.4375
1/2 page (horizontal)7.254.875
1/3 page (vertical)2.2510
1/3 page (square)4.754.875
1/4 page CO-OP3.54.875
1/6 page (vertical)2.254.875
1/6 page (horizontal)4.752.3125

2. Printing

Web offset, four-color process, SWOP standards

3. File Submission Guidelines

Transfer Disk:CD or DVD
• Submit only one version of the ad, please.
• Alternate versions and/or backup materials are discouraged; if absolutely needed, place in a separate folder labeled "backup."
Basic Specs:• CMYK only (no RGB images or colors)
• Resolution: CMYK or Grayscale - 300 dpi (min/max) / B&W Bitmap - 1200 dpi (min/max)
• Ink density: 300% maximum ink density (total of all CMYK percentages)
• Crop and size all images: 300 dpi, at actual size when placed in ad
File Formats:
Preferred• PDF: CMYK, 300 dpi,  embed all fonts and images, no crop marks. 
• Click the link below to download printer preferred PDF settings.
Accepted• Photoshop TIFF or PSD: no compression and text on a layer (do not flatten)
• Illustrator EPS or AI: embed all fonts and images
• NOTE: for best results, save any of these as PDF above
Proofs:SWOP-compliant proof on commercial-grade base, 100% of actual size, required for full-page ads; color accuracy not assured without proof.

Printer Preferred PDF settings.

4. Ad Preparation Tips

  • Two-page spreads: keep live elements .25″ from each side of the center gutter. Prefer separate file for each page. View preparation tips
  • Use two-color black (C40, K100) for large, flat black areas, i.e., backgrounds, large type, etc.
  • For rich black (four-color), use C60, M40, Y30, K100.
  • Screen-build colors — do not exceed 300% maximum ink density (total of all CMYK percentages).
  • Ads must have border or background color that extends to full ad size area; if missing, borders may be added.
  • No coupons, dashes or broken borders.
  • Font of web address must be embedded to ensure auto-linking to website from digital version.

6. Electronic Transfer

  • Accepting files up to 10mb in size. For larger files, please call 259-2599.
  • A SWOP-compliant proof is required for full-page ads; color accuracy not assured without proof.

Please make sure ad materials are as requested.
Non-conforming materials will not be accepted, with late fees charged for submissions or re-submissions after materials deadline. Materials are not returned unless requested in writing. Please include contact information for the person who creates the file.

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